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Award Abstract #1264250

I-Corps: Automating People Research with Intelligent Analysis and Mining of Social Network Data on the Internet

NSF Org: IIP
Div Of Industrial Innovation & Partnersh
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Initial Amendment Date: October 23, 2012
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Latest Amendment Date: October 23, 2012
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Award Number: 1264250
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Award Instrument: Standard Grant
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Program Manager: Rathindra DasGupta
IIP Div Of Industrial Innovation & Partnersh
ENG Directorate For Engineering
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Start Date: October 1, 2012
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End Date: March 31, 2013 (Estimated)
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Awarded Amount to Date: $50,000.00
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Investigator(s): Yuanyuan Zhou yyzhou@cs.ucsd.edu (Principal Investigator)
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Sponsor: University of California-San Diego
Office of Contract & Grant Admin
La Jolla, CA 92093-0934 (858)534-4896
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NSF Program(s): I-Corps
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Program Reference Code(s):
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Program Element Code(s): 8023

ABSTRACT

The proposed work is to investigate the usefulness and feasibility of previously developed big data analysis on the problem of mining people-related information, differentiating people of the same name, aggregating information from different sources, and inferring people related information such as connections from various data sources. The biggest challenge is entity resolution (sometimes also referred to as entity disambiguation or record linkage), in which the same name may refer to different real world entities. For instances, many or even hundreds of people are named "James Smith". So which data is about the same "James Smith" and can be merged and aggregated together is not an easy question. The proposed solution aims to take on this problem and allow users to easily and quickly get information related to a target person on smartphones or tablets without spending one to two hours to do tedious, error-prone people research.

The revolution of Internet has provided a sea of information publicly available. A major part of such information is related to people and their social networks, which are valuable targeted advertisement, sales, marketing, expanding social network, recruiting, job search, etc. Aggregating people-related information is not an easy task. People-information is valuable in various business functions such as recruiting, sales, business development, etc. According to major search engines about one third of search is people search. The proposed work, if successful, could bring people-related information that is currently scattered in many data sources, together without the issue of name ambiguity. This work may also make such information quickly and conveniently to assist business people in networking, making new business connections more effectively and efficiently.

 

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