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Media Advisory 12-016

NSF and Partners Discuss Human Behavior Influences on Energy Choices

Researchers in psychology and economics will address how human motivations and behavior can be a powerful influence in moving communities and nations toward a clean energy economy

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The Road to the New Energy Economy logo.

Researchers in psychology and economics will address how human motivations and behavior can be a powerful influence in moving communities and nations toward a clean energy economy.

Credit: NSF


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Understanding and motivating human behavior can be powerful factors in moving toward a clean energy economy. Join experts Elke Weber, Director of the Center for Research on Environmental Decisions at Columbia University, and Hunt Allcott, Assistant Professor of Economics at New York University, in this installment of the Road to the New Energy Economy series.

Credit: National Science Foundation