News From the Field
People Reject Popular Opinions if They Already Hold Opposing Views, Study Finds
August 2, 2010
What would happen if you developed a strong opinion on an issue, and later found that the majority of people disagreed with you? You might think that such a revelation would encourage you to rethink your beliefs. But a new study suggests people often react just the opposite: people grow more confident in some beliefs when they find out later that a majority of people disagree with them.
Ohio State University
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