News From the Field
Blood Drives Do Better With Incentives, Says University of Toronto Study
May 2, 2012
It's called the gift of life. But more people will roll up their sleeves to donate blood if a gift card comes with it. That's according to a new study from the University of Toronto that found there's a 15 to 20 percent rise in blood drive donations when incentives such as T-shirts, jackets, coupons or gift cards are thrown into the mix.
University of Toronto, Rotman School of Management
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