News From the Field
New Study Reveals Motivations Behind Pinterest Activity
April 23, 2013
Researchers from the University of Minnesota and Georgia Tech have released the first-ever study of Pinterest that gives new insight into the motivation behind activity on the popular social networking site, the roles gender plays among users and the factors that distinguish it from other social networking sites. The researchers used statistical data to help understand Pinterest, and their findings could have implications for both academia and product marketers.
University of Minnesota
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