DMR Nugget Request
July 17, 2006
Providing support for your research and education activities
is a priority for each of us in the Division of Materials Research.
We especially regard the timely communication of your achievements
to non-specialist audiences – those in other technical fields,
teachers, students, industry, government, and the public – as
an important shared responsibility. Making your results accessible
to us and to the public enables us to explain why our investment
in materials research is essential. We request your help in DMR
to do this effectively. While your response is entirely voluntary,
it will help us to illustrate the excitement and importance of
the research and education NSF supports.
You can help us in two ways:
Send us a “nugget”1 Attached to this letter
is a suggested template for providing us with such a nugget,
that is, a crisp summary with an interesting and informative
image highlighting your DMR funded work 2 A nugget comprised
of two viewgraphs featuring the NSF merit review criteria Intellectual
Merit (first viewgraph) and Broader Impacts (second viewgraph)
can make a compelling story. We plan to use these nuggets to
illustrate the work that DMR supports. They might be used in
talks and presentations or posted on our web page, for example.
The text and graphics should capture the essence of the activity
you wish to highlight. The graphics are particularly important
and can include static or dynamic images, photographs, or animations. “Narrated
which grantees and/or their co-workers provide narration accompanying
their text and graphics (images or videos), are also acceptable.
The text and graphics should be at the level of a press release,
explaining briefly and in non-technical language what has been
accomplished and why it is significant. The collections of
nuggets will be made available to the public on the Division’s
website and in CD format. By sending us a nugget you grant
NSF the right to reproduce and disseminate your images for
various possible uses. If you are planning to patent your work
it is your responsibility to consult with the appropriate person
at your institution to ensure that sending us the requested
material does not jeopardize your intellectual property rights.
us know as much in advance as possible if you will be making
a major presentation of your research at a meeting, or
if a paper is to appear in a journal such as Science or Nature.
We can then work with you, your public relations personnel,
and our public relations staff (the NSF Office of Legislative
and Public Affairs, OLPA) to bring additional attention
to your work. To do this most effectively, send an email to
your DMR program officer, to me at email@example.com, or to
OLPA at firstname.lastname@example.org.
We are aware that some journals have embargoes related to publicity
on forthcoming articles, and we will work with all parties
involved to ensure compliance with journal policies.
Please send only information that DMR can share, put on a public
NSF web site, or distribute. If you have questions or comments
regarding these two requests, please contact us. By working together,
we hope to share the excitement of your achievements with opinion
leaders and with the public.
Thank you for your help.
W. Lance Haworth
Division of Materials Research
National Science Foundation
1Please include your last name and NSF award number in the file
name, and send the nugget by e-mail to your DMR Program Officer.
2Examples of recent DMR nuggets can be accessed via the DMR web
page at http://www.nsf.gov/materials (click on Research and Education