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SBE 2020: Submission Detail

ID Number: 74
Title: PRESCRIPTIVE DECISION RESEARCH: AN INTERDISCIPLINARY EXTENSION OF NORMATIVE AND DESCRIPTIVE DECISION THEIRY INTEGRATED WITH DECISION AIDING EXPERIENCE.
Lead Author: Brown, Rex V
Abstract: By the 1980s, a scientific consensus had emerged that decision aiding methods to enhance human welfare held great potential. Ingredients for such methodsnormative decision theory, descriptive cognitive research and practical decision aiding experiencewere available, but were not being effectively integrated or adapted, nor adequately supported by research. The methodological deficiency largely persists to this day. Valuable cautions against cognitive flaws flourish, but an earlier vogue for applied decision theory (decision analysis) has waned, at least for now. Productive research directions are clear (Brown 1992, 2010). They include, " Cognitive considerations in decision aid design " Empirical feedback on the effectiveness of aiding efforts, " The concept of ideal person- and situation-specific prescription (interpretable decision theoretically, but approximated otherwise). However, established research programs are lacking, due to institutional (not substantive) causes. Static research infra-structures have typically limited the conduct of prescriptive research to a single discipline (such as psychology or statistics) or application (such as business or medicine). Prospective prescriptive researchers cannot plan confidently on an unconstrained, undistracted career path, nor on a stable supporting academic community (with a journal to publish in). Significant funding is needed to create sustainable research programs, institutions to host them, and a pool of qualified researchers.
PDF: Brown_Rex_74.pdf

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