Chapter 7:

Industry, Technology, and the Global Marketplace

International Trends in Industrial R&D

In high-wage countries like the United States, industries stay competitive in a global marketplace through innovation (Council on Competitiveness 1999). Innovation can lead to better production processes and better-performing products (for example, those that are more durable or more energy efficient). It can thereby provide the competitive advantage high-wage countries require when competing with low-wage countries.

R&D activities serve as an incubator for the new ideas that can lead to new products, processes, and industries. Though they are not the only source of new innovations, R&D activities conducted in industry-run laboratories and facilities are associated with many of the important new ideas that have helped shape modern technology.

U.S. industries that traditionally conduct large amounts of R&D have met with greater success in foreign markets than less R&D-intensive industries and have been more supportive of higher wages for their employees.[9] Moreover, trends in industrial R&D performance serve as leading indicators of future technological performance. This section examines these R&D trends, focusing particularly on growth in industrial R&D activity in the top R&D-performing industries of the United States, Japan, and the European Union.[10]

Overall Trends top

The United States has long led the industrial world in the performance of industrial R&D. During the past two decades, as technology has become more closely associated with firm success in the global marketplace, other advanced economies have put more of their resources into R&D and have increased their industrial R&D performance at an annual growth rate that exceeds that in the United States. (See the sidebar, "Economists Estimate Rates of Return to Private R&D Investment.")

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Consequently, the U.S. share of total industrial R&D performed by all OECD member countries fell between 1973 and 1990. (See figure 7-17.) Despite this decline, the United States remained the leading performer of industrial R&D by a wide margin, even surpassing the combined R&D of the 15-nation European Union. For its part, Japan—in keeping with its belief in the economic benefits of investments in R&D—rapidly increased R&D spending in the 1970s and 1980s that led to a large increase in its share of total OECD R&D by 1990. Data for 1996 show U.S. industrial R&D performance accounting for 45.3 percent of total R&D performed in OECD countries, EU performance for 26.4 percent, and Japanese performance for 18.8 percent.

R&D Performance by Industry top

The United States, the European Union, and Japan represent the three largest economies in the industrial world and compete head to head in the international marketplace. An analysis of R&D data provides some explanation for past successes in certain product markets, provides insights into future product development, and signals shifts in national technology priorities.[11]

United States   top

R&D performance by U.S. industry followed a pattern of rapid growth during the 1970s, which accelerated during the early 1980s. That growth pattern stalled during the latter part of the decade and into the 1990s. When adjusted for inflation, U.S. industrial R&D performance shows a period of annual declines, beginning in 1992, that continued through 1994. Since then, U.S. industry has ratcheted up its performance R&D with the latest data showing annual increases of about 7 percent above inflation in both 1995 and 1996. (See figure 7-18 for the top five categories of R&D performance.)

Throughout the 1970s and 1980s, the U.S. aerospace industry was consistently the largest performer of R&D, accounting for 20Ė25 percent of total R&D performed by U.S. industry. The industry manufacturing electronics equipment and components was the next largest performer during this period, accounting for 11Ė16 percent. During the 1990s, the Nationís R&D emphasis shifted in several ways. The aerospace industryís share declined while the share for the industry manufacturing communications equipment increased. In 1996, the communications equipment industry became the top R&D performer in the United States. In many ways the more important change to emerge in the 1990s was the rise in R&D performance by U.S. service sector industries. The service sectorís share of U.S. industrial R&D performance jumped from 14 percent in 1989 to 19 percent in 1990, and then rose to 24 percent in 1991 and 1992. Since 1992, the pace of R&D performance in the U.S. service sector has slowed somewhat, and R&D performance in the manufacturing sector has picked up. In 1996, manufacturing industries performed nearly 81 percent of total U.S. industrial R&D, while the share attributed to service sector industries dropped to about 19 percent.

Japan  top

During the 1970s, R&D performance in Japanese industries grew at a higher rate than in the United States. Japanese industry continued to expand its R&D spending rapidly through 1985, more than doubling the annualized growth of the previous decade. Japanese industrial R&D spending slowed somewhat during the second half of the 1980s, but the country still led all other industrial nations in terms of average annual growth in industrial R&D. Unlike the generally declining trend observed for manufacturing industries in the United States, Japanese manufacturing industries consistently accounted for about 95 percent of all R&D performed by Japanese industry. R&D in Japanese service sector industries appears to have accelerated during the early 1990s, but that trend did not continue in 1995 and 1996. The countryís industrial R&D continues to be dominated by the manufacturing sector. (See figure 7-19.)

An examination of growth trends for the top five R&D-performing industries in Japan reflects that countryís long-standing emphasis on communications technology (including consumer electronics and all types of audiovisual equipment). This industry was the leading performer of R&D throughout the period reviewed. Japanís motor vehicle industry was the third leading R&D performer in 1973, but rose to number two in 1980 and has retained that position nearly every year through 1996. Japanese auto makers earned a reputation for high quality and value during these years, which earned them increasingly larger shares of the global car market.

Electrical machinery producers are also among the largest R&D performers in Japan, and they have maintained high R&D growth throughout the period examined. In 1994, this industry had moved past the motor vehicle industry to become Japanís second leading R&D-performing industry before falling back to its traditional third position in 1995 and 1996. In comparison, the U.S. electrical machinery industryís ranking among the top R&D performers in the United States has dropped steadily since 1973.

The European Union  top

Like Japan and the United States, manufacturing industries perform the bulk of industrial R&D in the 15-nation European Union. The European Unionís industrial R&D appears to be somewhat less concentrated in the mid 1990s than in the United States, but more so than in Japan. Manufacturers of electronics equipment and components, motor vehicles, and industrial chemicals have consistently been among the top five performers of industrial R&D in the European Union. (See figure 7-20.) In 1995, Germany led the European Union in the performance of motor vehicle and industrial chemical R&D, while France led in industrial R&D performed by communications equipment (consumer electronics and all types of audiovisual equipment) manufacturers, and the United Kingdom in pharmaceuticals.

R&D performed by the European Unionís service sector has doubled since the mid-1980s, accounting for about 11 percent of total industrial R&D performed by 1995. Large increases in service sector R&D are apparent in many EU countries, but especially in the United Kingdom (19.6 percent of its industrial R&D in 1995), Italy (15.3 percent), and France (10.0 percent).



[9]  See the section, "U.S. Technology in the Marketplace," earlier in this chapter for a presentation of recent trends in U.S. competitiveness in foreign and domestic product markets.

[10]  This section uses data from the OECDís Analytical Business Enterprise R&D database (Paris, April 1999) to examine trends in national industrial R&D performance. This database tracks all R&D expenditures (both defense- and nondefense-related) carried out in the industrial sector, regardless of funding source. For an examination of U.S. industrial R&D by funding source and type of research performed, see chapter 2 in this volume, "U.S. and International Research and Development: Funds and Alliances."

[11]  Industry-level data are occasionally estimated here in order to provide a complete time series for the 1973Ė96 period.

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