But in today's global marketplace, product origin may only be one factor among many influencing the consumer's choice between competing products--price, quality, and product performance will often be more important factors guiding product selection. Thus, in the absence of prohibitive trade barriers, the intensity of competition faced by domestic producers in their home market can approach, if not equal, the level of competition faced in foreign markets. Given the large size and appetite of the U.S. market, examination of U.S. competitiveness at home is critical to an understanding of the country's global competitiveness.
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