"Biggest"Problems Facing Technology Leaders

The Industrial Research Institute (1995a), a trade association with a membership that includes R&D directors from most of the largest U.S. R&D-performing companies, conducts an annual poll in which members are asked to identify the "biggest" problems they face. According to responses to the most recent poll, conducted in the spring of 1995, the most serious problems facing technology leaders are

  1. Measuring and improving R&D productivity/ effectiveness,
  2. Balancing long-term/short-term R&D objectives/focus,
  3. Reducing cycle-time R&D,
  4. Making innovation happen,
  5. Integrating strategic technology planning with corporate strategic planning,
  6. Managing R&D for business growth,
  7. Gaining access to external sources of technology,
  8. Managing the R&D portfolio,
  9. Organizing and determining the role of R&D in centralized and decentralized businesses, and
  10. Integrating the enterprise (coordinating R&D with all other corporate activities).


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