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The source of statistics: New frontiers in survey methodology

smartphone being held

Frederick Conrad, a professor at the University of Michigan's Institute for Social Research and Michael Schober, a professor and associate provost for research at The New School, are cognitive psychologists who specialize in survey methodology. Their research supported by the National Science Foundation's Social, Behavioral and Economic Sciences directorate includes a study exploring how the widespread use of smartphones alters the survey landscape.

Credit: Larry LaFerte, Institute for Social Research, University of Michigan


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