Science of Shopping: Cameras & Software That Track Our Shopping Behavior -- Science Nation
Science of Shopping: Cameras & Software That Track Our Shopping Behavior
Go into any grocery store and cameras may be watching you. These cameras are not looking for
thieves, theyre looking for shoppers! The cameras are focused on the tops of peoples' heads (so
it's anonymous). The cameras don't have to see faces to track which store aisles get the most
traffic and how long consumers spend looking over products. With support from NSF, computer
scientist and CEO of VideoMining, Rajeev Sharma, and his team have designed software that
automatically generates statistics about in-store shopping behavior. These statistics can
provide valuable insights for supporting critical decisions in store layout design,
merchandising, marketing and customer service. Sharma's team has developed similar technology to
help caregivers monitor the elderly.
|Credit: National Science Foundation
Downloads, text version and related information
This is an episode from Science Nation, NSF's online magazine that's all about science for the people.
Images and other media in the National Science Foundation Multimedia Gallery are available for use in print and electronic material by NSF employees, members of the media, university staff, teachers and the general public. All media in the gallery are intended for personal, educational and nonprofit/non-commercial use only.
Videos credited to the National Science Foundation, an agency of the U.S. Government, may be distributed freely. However, some materials within the videos may be copyrighted. If you would like to use portions of NSF-produced programs in another product, please contact the Video Team in the Office of Legislative and Public Affairs at the National Science Foundation.
Additional information about general usage can be found in Conditions.