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News Release 10-217

Tightwads and Spendthrifts: A Black Friday Tradition

Research shows tight and compulsive shoppers spend about the same amount on gifts

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On left, image of hands cutting money bills with scissors; on right, hands holding a wad of bills.

Differences between tightwads and spendthrifts are greatest in situations that amplify the pain of paying. But it may be that spending money on gifts is just as painful as usual for tightwads, but

Credit: Credit: 2010 Jupiter Images Corporation

 

University of Michigan marketing professor Scott Rick discusses tightwad and spendthrift holidays spending decisions in this informative National Science Foundation webcast.

Credit: University of Michigan/National Science Foundation