News Release 10-217
Tightwads and Spendthrifts: A Black Friday Tradition
Research shows tight and compulsive shoppers spend about the same amount on gifts
This material is available primarily for archival purposes. Telephone numbers or other contact information may be out of date; please see current contact information at media contacts.
Differences between tightwads and spendthrifts are greatest in situations that amplify the pain of paying. But it may be that spending money on gifts is just as painful as usual for tightwads, but
Credit: Credit: © 2010 Jupiter Images Corporation
University of Michigan marketing professor Scott Rick discusses tightwad and spendthrift holidays spending decisions in this informative National Science Foundation webcast.
Credit: University of Michigan/National Science Foundation