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News From the Field

Fraudsters Beware: Iowa State Engineer is Developing Cyber Technology to Find You


December 27, 2007

Yong Guan Yong Guan, Iowa State University's Litton Assistant Professor of Electrical and Computer Engineering, has filed a patent on a technology that protects Internet advertisers from "click fraud"--falsely driving up the number of hits to ads on Web pages. The extra clicks drive up costs for pay-per-click advertising. Guan is also developing other technologies to improve computer security. Full Story

Source
Iowa State University

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