News From the Field
Fraudsters Beware: Iowa State Engineer is Developing Cyber Technology to Find You
December 27, 2007
Yong Guan, Iowa State University's Litton Assistant Professor of Electrical and Computer Engineering, has filed a patent on a technology that protects Internet advertisers from "click fraud"--falsely driving up the number of hits to ads on Web pages. The extra clicks drive up costs for pay-per-click advertising. Guan is also developing other technologies to improve computer security.
Iowa State University
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