News From the Field
Caltech-led Researchers Find Negative Cues From Appearance Alone Matter For Real Elections
October 29, 2008
Brain-imaging studies reveal that voting decisions are more associated with the brain's response to negative aspects of a politician's appearance than to positive ones, says a team of researchers from the California Institute of Technology, Scripps College, Princeton University and the University of Iowa. This appears to be particularly true when voters have little or no information about a politician aside from their physical appearance.
California Institute of Technology
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