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News From the Field
Caltech-led Researchers Find Negative Cues From Appearance Alone Matter For Real Elections

October 29, 2008

people and society graphic Brain-imaging studies reveal that voting decisions are more associated with the brain's response to negative aspects of a politician's appearance than to positive ones, says a team of researchers from the California Institute of Technology, Scripps College, Princeton University and the University of Iowa. This appears to be particularly true when voters have little or no information about a politician aside from their physical appearance. Full Story

Source
California Institute of Technology

The National Science Foundation (NSF) is an independent federal agency that supports fundamental research and education across all fields of science and engineering. In fiscal year (FY) 2015, its budget is $7.3 billion. NSF funds reach all 50 states through grants to nearly 2,000 colleges, universities and other institutions. Each year, NSF receives about 48,000 competitive proposals for funding, and makes about 11,000 new funding awards. NSF also awards about $626 million in professional and service contracts yearly.

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