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News From the Field

Caltech-led Researchers Find Negative Cues From Appearance Alone Matter For Real Elections


October 29, 2008

people and society graphic Brain-imaging studies reveal that voting decisions are more associated with the brain's response to negative aspects of a politician's appearance than to positive ones, says a team of researchers from the California Institute of Technology, Scripps College, Princeton University and the University of Iowa. This appears to be particularly true when voters have little or no information about a politician aside from their physical appearance. Full Story

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California Institute of Technology

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