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People Reject Popular Opinions if They Already Hold Opposing Views, Study Finds

August 2, 2010

Richard Petty What would happen if you developed a strong opinion on an issue, and later found that the majority of people disagreed with you? You might think that such a revelation would encourage you to rethink your beliefs. But a new study suggests people often react just the opposite: people grow more confident in some beliefs when they find out later that a majority of people disagree with them. Full Story

Ohio State University

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