News From the Field
Peer Pressure? It's Hardwired Into Our Brains
September 7, 2011
This material is available primarily for archival purposes. Telephone numbers or other contact information may be out of date; please see current contact information at media contacts.A new University of Southern California study explains why people take stupid chances when all of their friends are watching that they would never take by themselves. According to the study, the human brain places more value on winning in a social setting than it does on winning when you're alone.Full Story
University of Southern California
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