News From the Field
Changing Race by Changing Clothes
September 26, 2011
Perception of race is altered by cues as simple as the clothes worn. In a recent study, computerized faces accompanied by business attire were more likely to be seen as white; faces with blue-collar attire were more likely to be seen as black. Tracking study participants' hand movements while using a computer mouse to choose a racial category revealed subtle evidence of bias.
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