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Why Do People Choke When the Stakes Are High?


May 9, 2012

image of carrots In sports, on a game show, or just on the job, what causes people to choke when the stakes are high? A new study by researchers at the California Institute of Technology suggests that when there are high financial incentives to succeed, people can become so afraid of losing their potentially lucrative reward that their performance suffers. Full Story

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California Institute of Technology

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