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New Study Reveals Motivations Behind Pinterest Activity

April 23, 2013

screen shot of the Pinterest site Researchers from the University of Minnesota and Georgia Tech have released the first-ever study of Pinterest that gives new insight into the motivation behind activity on the popular social networking site, the roles gender plays among users and the factors that distinguish it from other social networking sites. The researchers used statistical data to help understand Pinterest, and their findings could have implications for both academia and product marketers. Full Story

University of Minnesota

The National Science Foundation (NSF) is an independent federal agency that supports fundamental research and education across all fields of science and engineering. In fiscal year (FY) 2016, its budget is $7.5 billion. NSF funds reach all 50 states through grants to nearly 2,000 colleges, universities and other institutions. Each year, NSF receives more than 48,000 competitive proposals for funding and makes about 12,000 new funding awards. NSF also awards about $626 million in professional and service contracts yearly.

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