News From the Field
Fleeing Facebook: Study Examines Why People Quit--and Come Back--to the "Global Aquarium"
April 30, 2013
With more than a billion active accounts worldwide, it can be easy to forget that some people don't use Facebook. A study by Cornell University researchers suggests that "non-use" of the social networking site is fairly common--a third of Facebook users take breaks from the site by deactivating their account, and one in 10 completely quit.
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