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Gold-standard clinical trials fail to capture how behavior changes influence treatment

June 10, 2015

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Double-blind clinical trials for new drugs are considered the "gold standard" of medical research but there's an important factor they don't take into account: How a medication's performance can vary based on patients' lifestyle choices, according to a new study in PLOS ONE. Researchers at Princeton University, the California Institute of Technology and Cambridge University propose a new trial design that can measure such interactions between behavior and treatment.Full Story

Princeton University, Woodrow Wilson School of Public and International Affairs

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