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SBE 2020: Submission Detail

ID Number: 103
Title: Game Change: The Challenge of Representative Survey Sampling Facing the Behavioral Social Sciences in the Decade to Come
Lead Author: Zukin, Cliff
Abstract: The methodology of survey research is at the foundation of basic research in the social, behavioral, and economic sciences. This paper assesses the changing state of survey research over the last decade. It presents evidence of a fundamental shift in the difficulty of obtaining representative samples, a problem that will intensify to the point of forcing a paradigm shift in the coming decade. It also calls into question some of theoretical tenets of the probability sample, noting that decreasing standards of quality have yet to bring increased error of population estimates.
PDF: Zukin_Cliff_103.pdf

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