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SBE 2020: Submission Detail

ID Number: 75
Title: Researching Social Media in the 21st Century
Lead Author: Berube, David M
Abstract: Research about information seeking behavior should be reassessed given the evolution of the World Wide Web as an interactive medium. Preliminary data indicates the general public has included social media as a source for information on a variety of issues. Social authority has become an important adjunct to understanding the role of influence in mediated messages. Demographic segments attending to social media while still young will creep into more mature segments in the upcoming decade. Research on information seeking must move past traditional platforms as an object of study and recognize that individuals increasingly turn to social media to find information. The following ten recommendations offer some guidance for methodological design and assessment and overall media related research about the general public in the upcoming decade. Minimally, SBE researchers should include social media as a subject for their research. Optimally, a major effort to understand what is happening when information seeking behavior involves social media should be instructive.
PDF: Berube_David_75.pdf

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