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Discovery

Behavioral economist studies science of decision-making

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Colin Camerer

Colin Camerer is a professor of behavioral finance and economics at the California Institute of Technology.

Credit: Douglas Bernheim (Stanford), Colin Camerer, Antonio Rangel, Alec Smith (Caltech)


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graphic showing food images and the text stimulus presentation, passive viewing

This image shows the pictures of food items which subjects actually see while their brains are scanned using fMRI.

Credit: Douglas Bernheim (Stanford), Colin Camerer, Antonio Rangel, Alec Smith (Caltech)


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highlighted brain scans

This image shows brain areas, highlighted in yellow, which are unusually active when subjects see foods they really like. Using a combination of numbers measuring activity in these brain regions, researchers are able to predict 68 percent of the foods they actually pick (out of a pair of two foods) when they come out of the scanner and choose between foods, one of which they will actually eat on the spot.

Credit: Douglas Bernheim (Stanford), Colin Camerer, Antonio Rangel, Alec Smith (Caltech)


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