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News Release 09-132

Peer Pressure Plays Major Role in Environmental Behavior

"Keeping up with Joneses" extends to participation in conservation programs

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Photo of a giant panda.

Giant pandas in China's Wolong Nature Preserve are beneficiaries of more forested lands.

Credit: Jack Liu and Xiaodong Chen


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Photo of farms with forest-covered hills in background.

In China's Grains to Green Program, land has been converted from agricultural use to forest.

Credit: Jack Liu and Xiaodong Chen


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