Visual Impact: A successful entry provides viewers with new scientific insight, is visually striking, and conveys the artist's skill and expertise in the chosen medium (e.g. photography). The entry also conveys the artist's mastery of the seven fundamentals (color, value, line, texture, shape, form and space), and principles (balance, emphasis, harmony proportion, variety, gradation, movement and rhythm) of design.
Effective Communication: A successful entry communicates in a clear and understandable manner, using plain language throughout, both written and spoken, in the entry itself and its accompanying text. Entries must convey science, technology, engineering and/or mathematics principles.
Freshness/Originality: A successful entry has an individual voice, vitality and energy and emphasizes new methods and insights to create a novel presentation or tell a compelling story.