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Psychologist Shows Why We 'Choke' Under Pressure--and How to Avoid It


September 21, 2010

 Sian Beilock A star golfer misses a critical putt; a brilliant student fails to ace a test; a savvy salesperson blows a key presentation. Each of these people has suffered the same bump in mental processing: they have just choked under pressure. To University of Chicago psychologist Sian Beilock, these failures are preventable results of information logjams in the brain. By studying how the brain works, Beilock has formulated practical ideas about how to overcome performance lapses. Full Story

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University of Chicago

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