News Release 08-055
Misery, Not Miserly
Even momentary sadness increases spending
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How a person feels impacts routine economic transactions, whether he or she knows it or not. Research shows that people who feel sad and self-focused pay more money for goods than those in more neutral states. In one experiment, primarily conducted by researchers at Carnegie Mellon and Harvard universities, "sad" participants offered almost 300 percent more money than "neutral" participants to buy the same product.
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